I hold a degree in Business Management from Nova SBE, a bachelor's degree in Hotel Management and Technique from the Estoril High School of Hospitality and Tourism, following a course in Hotel Management and Tourism at the Escola de Hotelaria e Turismo de Porto, and a postgraduate degree in Hotel Management from the Centre International de Glion.

I commenced my career as Deputy Director at the Escola de Hotelaria e Turismo de Lisboa. Subsequently, I served as Director of F. Turismo - Capital de Risco, Manager at Deloitte, Development Director (Hotels) at Amorim Turismo, Partner and Board Member at Cushman & Wakefield, Secretary General of the Portuguese Tourism Confederation, and Director of Prospecting and Concept Development at Promovalor Group.

Since April 2017, I have been serving as CEO & Founder of JAC, Unipessoal, Lda., focusing on providing consultancy, investment analysis, and asset management services in the Hospitality and Real Estate sectors.