Executive Training
Health and Wellness Tourism
Course
Health and wellness tourism is not a recent activity. However, there are, increasingly, concerns about health and wellness, particularly with regard to the promotion and maintenance of health.
Portugal has excellent natural conditions for this type of tourism and, in this sense, it is important to qualify human resources with specific skills in this area.
Objectives
- Provide participants with technical management and marketing skills to enable them to work in thermal establishments and spas, in a customer interface;
- Recognise the importance of activities related to Thermalism and SPA;
- Develop the entire value chain of Health and Wellness Tourism.
- Stimulate product and service innovation.
Recipients
- Professionals from Thermal Establishments and Spas, Accommodation and Hotel Industry, Rural Tourism, Local Accommodation and Events, Tourism Entertainment, Health and Complementary Therapies;
- Entrepreneurs.
Contents
- Concept of Health and Wellness Tourism and trends;
- Typologies of customers and services;
- Food, nutrition and dietetics;
- Legislative aspects;
- Hygiene, Safety and Health;
- Hotel Industry;
- Storytelling;
- Leadership and motivation of teams;
- Cost control oriented management;
- Revenue managemnet;
- Digital Marketing
Next Actions
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