Literary Tourism

Course

Eça de Queiroz, Fernando Pessoa and José Saramago are some of the most recognised Portuguese authors whose legacy can be put at the service of tourism, in what is known as Literary Tourism.

Based on the strategic asset "History and Culture", the aim is to contribute to strengthening territorial cohesion, promoting year-round tourism and developing new reasons to visit that offer innovative experiences.

Objectives

To raise awareness of the existing range of resources, enabling professionals and companies to design, plan, organise, publicise and hold literary events, helping to structure the Literary Tourism product;
Contribute to the qualification of existing resources, encouraging the development of new tourist experiences and increasing tourism business.

Recipients

Professionals in the tourism sector - tourist information, tourist entertainment agents; tour operators and travel agents;
Employees of Writers' Houses;
Employees of Interpretive Centres;
Other professionals from public or private organisations offering services related to the theme.

Main concepts of tourism and the profile of the literary tourist;
Works and authors, styles, movements;
Writers' houses, places of the book, literary tourist routes and literary events;
The context of travel literature in Portugal and the world;
Literary-cinematographic tourism: the motivation for travelling and the search for information;
Storytelling and tourist information;
Marketing and merchandising in literary tourism;
Stages of a literary tourism business/project;
At the table with literature.