Luxury Tourism

Course

Being able to offer unique experiences, personalised, memorable and adapted to each customer is a trend in a specific segment which is Luxury Tourism. The Customer is at the centre of Tourism and so it is important to qualify for an excellent service, for the challenges of the luxury segment, incorporating more value to destinations, brands and different projects.

Objectives

Acquire, develop and consolidate knowledge with emphasis on Service Excellence, enabling trainees to be adequately prepared for the challenges of the current market;
Develop skills in identifying the Luxury Tourist Profile, as well as learn and consolidate behavioural skills in Leadership, Soft Skills and Talent Management;
Train trainees in Service Procedures, through the analysis of Qualitative and Quantitative Indicators, in an objective way;
Acquire, develop and implement practical techniques and tools (inclusive) in Digital Marketing and Social Media;
Master skills for the creation of Sustainable Marketing Strategic Actions, as well as the acquisition, development and implementation of practical techniques and tools (inclusive) in Digital Marketing and Social Media.

Recipients

Tourism professionals and non-professionals;
Former students of Schools of Turismo de Portugal and other educational institutions;
Entrepreneurs aiming to start a business in the Luxury Tourism area.