Legends connects with EHTP and the future of hospitality

The Porto Hotel and Tourism School (EHTP) today warmly welcomed representatives from the prestigious international company Legends, in a visit that promises to open new doors for the school’s academic community. Founded in 2008, Legends works with some of the world’s top sporting entities, including Real Madrid, FC Barcelona, Manchester City, Arsenal, as well as global events like the FIFA World Cup, Rugby World Cup, and the Ryder Cup.
The visit to EHTP is part of the recent 15-year partnership signed with FC Porto, aimed at enhancing the fan experience at Estádio do Dragão to world-class standards. Legends’ representatives presented their ambitious project to students and faculty, which includes upgrading the stadium’s hospitality and catering offerings, developing global partnerships, and identifying new commercial opportunities.
This meeting held special significance for EHTP, as the professional profiles shaped at the school — in hospitality, tourism, management, and catering — align perfectly with the expertise Legends seeks. The company is looking for specialised talent who combine technical skills with a sensitivity to premium experiences, capable of raising the standard of hospitality in an international sports context.
For students, the session offered a unique opportunity to engage directly with a global reference in the industry, giving them valuable insight into the demands and challenges of a rapidly evolving sector. For Legends, it was a chance to connect with a school that, thanks to its high-quality training, may well become a prime source of future talent.
This encounter reinforces EHTP’s mission to train top-level professionals who are attuned to global trends and ready to take part in large-scale projects like the one set to transform the Dragão.