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Heritage and
Cultural Tourism
Management

Technological Specialisation Courses - Access with the 12th Grade

Lectured in pt
Presentation Brochure
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Our mission is to train professionals with technical skills that allow them to design cultural and heritage programmes and activities, in entertainment/events/culture companies, as well as tourism information professionals, focusing on the customer experience, in an ethical and sustainable way.

The Technological Specialisation Course in Heritage and Cultural Tourism Management prepares students for the exercise of technical and management functions in tourism and/or cultural services, equipment and sites.

The multiplicity, richness and specificity of the national cultural heritage are a reason for discovery, but also a complement to other reasons for travelling, contributing to the concentrated diversity.

This training allows the acquisition of knowledge and technical skills in the area of cultural tourism and heritage, as well as integrated management skills, based on innovative learning models.

Reasons to take this course

Access to the best classrooms for technical and pedagogical training - with state-of-the-art equipment and a teaching staff with high technical, pedagogical and human qualifications.

It guarantees you a job in the best national and international tourism instutitions and companies.

Attend this course and access for free:

  • Curricular design adapted to new profiles and skills
  • Reinforcement of sustainability components in tourism and inclusive tourism
  • Commitment to entrepreneurship and innovation
  • Acquisition of skills in museological and artistic heritage in Portugal
  • Management of cultural tourism and heritage projects and events
  • Training model that incorporates the new Trends & Innovation in the Tourism segment
  • Strong relationship with the market/companies and public entities of the Tourism sector through curricular internships
  • Study material
  • Transport and/or Accommodation (*)
  • Study visits
  • Application Hotels and Restaurants, to practice your occupation
  • Merit-based Grants  
  • International exchanges
  • National internships in large companies in the sector
  • International internships (Erasmus +)
  • Participation in major international competitions
  • Participation in national and international fairs and events
  • Support in career management (Talent Spot)
  • (*) Consult the Social Support Regulations
Employability
94%
  • Merit Scholarships
  • International internships

Who can attend the course?

  • Adults aged 18 or over, holders of secondary education or legally equivalent qualification
  • Holders of a technological specialisation diploma or a higher education degree or diploma who wish to undergo professional requalification
  • Attendance of an education or training course or an RVCC (Recognition, Validation and Certification of Professional Skills) process, at secondary level
  • 2 semesters + 1 curricular internship + Initiation Programme (40h)
  • The Course in Heritage and Cultural Tourism Management has a duration of 1 year (full-time), divided into 2 semesters, including a curricular internship of 500h duration. Students have the opportunity to select tourism and/or cultural services, equipment and sites, from public or private entities of reference, to carry out their internship.
  • The Initiation Programme (40h) corresponds to a training plan for the acquisition of skills for entry to the course for students without training in a related area, and they may be recognised and exempted from attending the training units that compose it.
  • Course Value € 1,000 (*) Payment in Instalments €100 x 10 months
Introductory Programme
Key moments in the history of Portugal and its artistic production       40
1st Semester
Component Competence Unit Hours
General and Scientific Training Communicate in Portuguese during tourist activities 50
Interact in English in providing information about tourism  25
Total 75
Technological Training Analyse and transmit information about artistic heritage in Portugal 50
Plan and advertise cultural and heritage tourism programmes 50
Provide information about and advertise cultural heritage 50
Promote and advertise cultural and artistic expressions 50
Organise and manage information on tourism as an economic activity 25
Apply ethical values and the rules of business protocol in the tourism industry 25
Adopt quality management practices in tourism services 50
Implement sustainable practices in tourism activities  25
Interact in a foreign language in cultural tourism and heritage 25
Handle emergency situations in tourism programmes 25
Provide excellent service in luxury tourism 50
Organise and manage information on tourism as an economic activity 25
Total 425
Total for the 1st Semester 500
2nd Semester
Component Competence Unit Hours
General and Scientific Training Interact in English in providing information about tourism  25
Create and develop business ideas 50
Total 75
Technological Training Create and manage cultural and heritage tourism projects 50
Design entertainment programmes and cultural tourism events 25
Organise and promote heritage discovery projects 50
Manage groups in tourist programmes  50
Manage tourism and digital marketing strategies  50
Manage the online and offline communication of tourism products and services 25
Implement new trends and innovation in tourism 25
Implement legislation regulating the tourism industry 25
Implement safety rules and risk management techniques in tourism programmes 50
Implement the requirements of accessible and inclusive tourism 25
Interact in a foreign language in cultural tourism and heritage 25
  Applying storytelling in communication 25
  Provide a quality service in health and wellness tourism 25
Total 425
Total for the 2nd Semester 500
Company Training Curricular Internship 500
  • Design and plan cultural tourism and heritage programmes
  • Programme, organise and promote cultural tourism and heritage programmes, activities, visits, routes and events, in accordance with the needs, interests and expectations of the market
  • Cooperate with the different partners interested in the tourism and cultural development of the region or site
  • Establish and implement a marketing and communication plan
  • Establish and implement distribution and sales strategies for tourism programmes and products
  • Monitor and assess the implementation of tourism programmes carried out in the various components of the process
*

Career Opportunities

  • The Specialist Technician in Heritage and Cultural Tourism Management is the professional qualified to plan, coordinate, develop tourism programmes, promote, communicate and market cultural tourism and heritage products that contribute to the knowledge of the tourist destination, its attractiveness, enhancement and sustainability, in public and private entities, as well as in tourism and/or cultural services, equipment and sites.

The Schools of Turismo de Portugal have protocols signed with various national and international higher education institutions.

This training offer allows the continuation of studies towards higher education in a related area, establishing the connection between the training of intermediate staff, recognition of knowledge and skills and the respective conclusion of a cycle of higher studies.

For more information click here.

At the end of the Course, students obtain a Technological Specialisation Diploma, which gives access to the exercise of the occupation of Specialist Technician in Heritage and Cultural Tourism Management.

Ordinance no. 206/2022 of 19 August

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