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Transforming the usual narratives around accessible tourism: from awareness to action

In the empirical world, the relationship between beliefs and behavior often goes in the opposite direction: our actions change our beliefs and concerns through a process of self-justification and self-persuasion. As one action triggers another, this process can go hand in hand with the development of human agency - knowing how to act, as an important source of agency results from assimilated learning by observing the actions performed by others. In this sense, we propose an approach to accessible communication and storytelling that builds people's agency, that is, the predisposition, towards accessibility and accessible tourism, providing a variety of possibilities related to taking allusive positive actions to the topics in question. Keywords: accessible tourism, human agency, self-efficacy, communication, narratives